Apollo tyres bags the rights for the Indian jersey at a whopping 579 crores

After weeks of speculation and debate about the title sponsor of the Indian jersey, the deal finally went to Apollo tyres for a record price of 579 crores. The Gurgaon-based tyre company, with a presence in over 100 countries, staved off challenges from Canva and JK Cements, who had placed bids of INR 544 crore and INR 477 crore respectively.

The sponsorship deal has spans two and half years and covers 121 bilateral games and 21 ICC games. This is Apollo tyres first entry into cricket and couldn’t have come at a better time as dream 11 shut down due to government regulations.

Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the ‘National Team Lead Sponsor’ of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sports at the highest level and creating unforgettable moments for fans worldwide.”

The partnership, which kicks off immediately marks a significant milestone for both Apollo tyres and Indian cricket has been locked for 3 years, promising impactful fan engagement, innovative activations, and a celebration of Indian cricket’s legacy and future.